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ENDLESS SUMMER SALE IS LIVE 20% OFF $100+ (NO CODE NEEDED)

Introducing REBEL BABE® : FOR THE BABES.

The HI-VIS Swimwear Collection. SHOP NOW!

Free Shipping On Orders $99+ (US ONLY)

Dollar Deals are Live! $10 / $15 / $20 / $25

Shop Now - Pay Later With ShopPay

THE ENDLESS SUMMER SALE IS LIVE! 20% OFF $100+ (NO CODE NEEDED)

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SHOP WHAT'S NEW + TRENDING

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LOVED BY 100,000+ Mom's

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7,000+ 5 star reviews

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OEKO-TEX standard 100 certified non-toxic [always!]
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SALE

The Mystery Bag Sale

ROLL THE DICE
 
 New

Boys Back To School Mystery Bag (Final Sale)

$76.00 $138.00
 
 New

Boys Sleepwear Mystery Bag (Final Sale)

$68.00 $117.00
 
 New

Boys Newborn Mystery Bag (Final Sale)

$75.00 $138.00
 
 New

Boys Snapback Mystery Bag (Final Sale)

$55.00 $96.00
 
 New

Boys Footwear Mystery Bag (Final Sale)

$86.00 $144.00
 
 Sale

Girls Back To School Mystery Bag (Final Sale)

$76.00 $138.00
 
 New

Girls Sleepwear Mystery Bag (Final Sale)

$68.00 $117.00
 
 New

Girls Newborn Mystery Bag (Final Sale)

$75.00 $138.00

NEON Nights COLLECTION

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NEW ARRIVALS

Shop Now
 

Bamboo Bandana Bib in Radioactive Fuego

$15.00
 

Bamboo Zippy Sleeper in Radioactive Fuego

$38.00
 

Bamboo Two Piece Set in Radioactive Fuego

$39.00
 

Bamboo Bandana Bib in Neon Electric Lime x Smileys

$15.00
 

Bamboo Zippy Sleeper in Neon Electric Lime Smileys

$38.00
 

Bamboo Two Piece Set in Neon Electric Lime x Smileys

$39.00
Shop All NEW ARRIVALS

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LOVED BY 100,000+ Mom's

•

7,000+ 5 star reviews

•

OEKO-TEX standard 100 certified non-toxic [always!]

SWIM SAFE COLLECTION

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shop by collection

  • SK8TR HI TOPS
  • HI-VIS SWIM
  • ACTV MESH
  • Biker + Bummie Sets
  • RELAXED FIT SHORTS
Shop All
 

SK8TR Hi-Top in Venice

$45.00
 

SK8TR Hi-Top in Taupe + Black Checkered

$45.00
 

SK8TR Hi-Top in Bubble Gum Checkered

$45.00
 

SK8TR Hi-Top in Black

$45.00
 

SK8TR Hi-Top in Ava (Leopard)

$45.00
SHOP ALL
 

Hybrid Swim Trunks in Neon Electric Lime x Jagger

$39.00
 

Hybrid Swim Trunks in Neon Electric Lime Smileys

$39.00
 

Hybrid Swim Trunks in Neon Electric Lime + Black Checkered

$39.00
 

UPF50+ Boys Swim Romper in Neon Electric Lime x Jagger

$42.00
 

Hybrid Swim Trunks in Neon Electric Lime + Black Colorblock

$39.00
 

Hybrid Swim Trunks in Neon Valencia x Jagger

$39.00
 

UPF50+ Boys Swim Romper in Neon Electric Lime + Black Checkered

$42.00
SHOP ALL
 

ACTV Mesh Gym Shorts in Venice

$30.00
 

ACTV Mesh Gym Shorts in Jagger

$30.00
 

ACTV Mesh Gym Shorts in Fuego

$30.00
 

ACTV Mesh Gym Shorts in Inkworks

$30.00
SHOP ALL
 

Bummie Two Piece Set in Jagger

$39.00
 

Biker Two Piece Set in Jagger

$39.00
 

Bummie Two Piece Set in Venice

$38.00
 

Biker Two Piece Set in Venice

$39.00
 

Bummie Two Piece Set in Ranger

$38.00
 

Biker Two Piece Set in Ranger

$39.00
 

Bummie Two Piece Set in Taupe + Black Checkered

$38.00
SHOP ALL
 

Relaxed Fit Shorts in Jagger

$26.00
 

Relaxed Fit Shorts in Venice

$26.00
 

Relaxed Fit Shorts in Fuego

$26.00
 

Relaxed Fit Shorts in Black + Charcoal Checkered

$26.00
 

Relaxed Fit Shorts in Taupe + Black Checkered

$26.00
 

Relaxed Fit Shorts in Ranger

$26.00
 

Relaxed Fit Shorts in Black

$26.00
Shop All NEW ARRIVALS

Shop by Category

REBEL BABE®
SWIMwear
DAYWEAR SETS
Headwear
Footwear
Tops
Bottoms
Sleepwear
3 FOR $74 Snapbacks

Hydro Snapback in Route66

$25.00 $32.00

SHOP REBEL BRO® SWIMWEAR

REBEL BRO® SWIMWEAR

  • Swim Trunks
  • Floats
  • UPF50+ Rash Guards
  • Hydro Headwear
  • Men's Swim
Shop ALL
 

Hybrid Swim Trunks in Neon Electric Lime + Black Colorblock

$39.00
 

Hybrid Swim Trunks in Neon Electric Lime Smileys

$39.00
 

Hybrid Swim Trunks in Neon Electric Lime x Jagger

$39.00
 

Hybrid Swim Trunks in Neon Electric Lime + Black Checkered

$39.00
 

Hybrid Swim Trunks in Neon Electric Lime + Valencia Checkered

$39.00
 

Hybrid Swim Trunks in Neon Valencia x Fuego

$39.00
 

Hybrid Swim Trunks in Neon Valencia x Jagger

$39.00
Hybrid Swim Trunks in Morocco - Rebel Bro
 
Hybrid Swim Trunks in Morocco - Rebel Bro

Hybrid Swim Trunks in Morocco

$39.00
Shop All
 
 Sold Out

Neoprene Swim Vest in Neon Electric Lime x Jagger

$49.00
 

Neoprene Swim Vest in Neon Electric Lime + Black Checkered

$49.00
 
 Sale

Neoprene Swim Vest in Venice

$38.00 $49.00
 
 Sold Out

Neoprene Swim Vest in Bubble Gum Checkered

$49.00
 
 Sold Out

Neoprene Swim Vest in Ava (Leopard)

$49.00
 
 Sale

Neoprene Swim Vest in 1776

$38.00 $49.00
 

Neoprene Swim Vest with Head Support in Fast Lane (Wavy Checkered)

$59.00
 

Neoprene Swim Vest with Head Support in Jagger

$59.00
SHOP ALL
 

UPF50+ Boys Swim Romper in Neon Electric Lime + Black Checkered

$42.00
 

UPF50+ Boys Swim Romper in Neon Electric Lime x Jagger

$42.00
 

UPF50+ Boys Swim Romper in Neon Electric Lime Smileys

$42.00
 

UPF50+ Long Sleeve Rash Guard in Black

$34.00
 

UPF50+ Long Sleeve Rash Guard in Neon Electric Lime

$34.00
 

UPF50+ Long Sleeve Rash Guard in Neon Valencia

$34.00
 

UPF50+ Short Sleeve Rash Guard in Black

$32.00
 

UPF50+ Short Sleeve Rash Guard in Neon Electric Lime

$32.00
SHOP ALL
 

Hydro Snapback in Neon Electric Lime

$32.00
 

Hydro Snapback in Neon Electric Lime + Black Checkered

$32.00
 
 Sale

Hydro Snapback in Neon Valencia x Jagger

$20.00 $32.00
 

Hydro Snapback in Neon Electric Lime x Jagger

$32.00
 
 Sale

Hydro Snapback in Neon Valencia

$25.00 $32.00
 

Hydro Bucket Hat in Neon Electric Lime + Black Checkered

$29.00
 

Hydro Bucket Hat in Neon Valencia x Fuego

$29.00
 

Hydro Bucket Hat in Neon Electric Lime x Jagger

$29.00
SHOP ALL
 

Men's Hybrid Swim Trunks in Palm Paradise

$54.00
 
 Sale

Men's Hybrid Swim Trunks in Caliente

$30.00 $54.00
 
 Sold Out

Men's Hybrid Swim Trunks in Inkworks

$54.00
 

Men's Hybrid Swim Trunks in Americana Red + Black Checkered

$54.00
 

Men's Hybrid Swim Trunks in Neon Electric Lime + Valencia Checkered

$54.00
 

Men's Hybrid Swim Trunks in Neon Electric Lime + Black Colorblock

$54.00
 

Men's Hybrid Swim Trunks in Neon Electric Lime x Jagger

$54.00
 

Men's Hybrid Swim Trunks in Neon Valencia x Fuego

$54.00
Shop All Swimwear
SK8TR HI-Top Restock is Live

SK8TR Hi-Top in Venice

Color: Venice (Checkered)

$45.00

Dollar Deals

SHOP ALL DOLLAR DEALS

The Adult aisle

  • Women's Hoodies
  • Men's Overalls
  • Adult Headwear
  • Women's Overalls
  • Men's Swimwear
SHOP ALL
 

Women's Full Zip Hoodie in Bubble Gum Checkered

$72.00
 

Women's Full Zip Hoodie in Ava (Leopard)

$72.00
 

Women's Full Zip Hoodie in Venice

$72.00
 
 Sale

Women's Full Zip Hoodie in Ranger

$30.00 $72.00
 
 Sale

Women's Full Zip Hoodie in Jagger

$58.00 $72.00
SHOP ALL
 

Men's Overall in Venice Corduroy

$79.00
 
 Sale

Men's Overall in Jagger

$58.00 $79.00
 

Men's Overall in Checkered Black + Taupe

$79.00
 
 Sale

Men's Overall in Ranger

$39.00 $79.00
 
 Sale

Men's Overall in Rust Corduroy

$48.00 $79.00
SHOP ALL
 
 Sold Out

Hydro Snapback in 'MOTHER'

$38.00
 
 Sale

Hydro Snapback in Golden Boy

$20.00 $32.00
 
 Sale

Hydro Snapback in Ranger

$15.00 $32.00
 
 Sale

Snapback in Tatum

$20.00 $32.00
 
 Sale

Snapback in Declan

$20.00 $32.00
 
 Sale

Snapback in Wallen (Tree Camo)

$25.00 $32.00
Shop All
 
 Sale

Women's Overall in Ranger

$48.00 $79.00
 
 Sale

Women's Overall in Rust Corduroy

$48.00 $79.00
 
 Sold Out

Women's Overall in Jagger

$58.00 $79.00
 

Women's Overall in Checkered Black + Taupe

$79.00
 
 Sale

Women's Overall in Bowie

$58.00 $79.00
 

Women's Overall in Ava (Leopard)

$79.00
SHOP ALL
 

Men's Hybrid Swim Trunks in Palm Paradise

$54.00
 
 Sale

Men's Hybrid Swim Trunks in Caliente

$30.00 $54.00
 
 Sold Out

Men's Hybrid Swim Trunks in Inkworks

$54.00
 

Men's Hybrid Swim Trunks in Americana Red + Black Checkered

$54.00
 

Men's Hybrid Swim Trunks in Neon Electric Lime + Valencia Checkered

$54.00
 

Men's Hybrid Swim Trunks in Neon Electric Lime + Black Colorblock

$54.00

•

LOVED BY 100,000+ Mom's

•

3,000+ 5 star reviews

•

OEKO-TEX standard 100 certified non-toxic [always!]

MEET THE FOUNDERS

WIFE. BOY MOM. FOUNDER.

Rebel Bro was born out of a simple truth: our kids aren’t average — so why should their clothes be?

As a boy mom, I was tired of choosing between soft and stylish, safe and bold, functional and fun. So I created Rebel Bro: a brand built for wild-hearted kids and the parents who raise them to stand out, speak up, and stay true to who they are. We design every piece with comfort, attitude, and quality in mind—because clothes should keep up with the chaos and turn heads doing it.

This isn’t fast fashion. This is gear for growing up unapologetically.Thank you for being here and being apart of our story. You’re officially one of us now.

—Ashley, Founder of Rebel Bro

MEET THE FOUNDERS

BOY MOM APPROVED

Loved by 55,000+ Moms (and counting!)

Easy 30-DAY Returns + Exchanges

Didn't fit? Let's fix that!

Sensory-Friendly + Non-toxic (Always!)

Oeko-Tex Standard 100 Non-Toxic Certified