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SPRING FLASH 25% WITH CODE SPRING25 (EXCLUSIONS APPLY)

Introducing REBEL BABE® : FOR THE BABES.

The HI-VIS Swimwear Collection. SHOP NOW!

Free Shipping On Orders $99+ (US ONLY)

Dollar Deals are Live! $10 / $15 / $20 / $25

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Shop our new arrivals:

Organic Ribbed Set in Jagger

EASTER FLASH 25% WITH CODE EGGHUNT25 (EXCLUSION : WILL NOT APPLY TO SWIMWEAR OR PREORDER ITEMS)

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LOVED BY 75,000+ Mom's

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4,000+ 5 star reviews

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OEKO-TEX standard 100 certified non-toxic [always!]
SHOP AMERICANA HEATWAVE

AMERICANA HEATWAVE (COMING 4.17)

SHOP ALL
 
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Hybrid Swim Trunks in Caliente

$39.00
 
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Hybrid Swim Trunks in Americana Red + Black Checkered

$39.00
 
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Hybrid Swim Trunks in Inkworks

$39.00
 

Hybrid Swim Trunks in 1776

$39.00
 
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Hydro Snapback in Route66

$32.00
 
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Hydro Snapback in 1776 x Americana Red

$32.00
 

Hydro Snapback in 1776

From $34.00
Shop All AMERICANA HEATWAVE
SHOP REBEL BRO® SWIMWEAR

REBEL BRO® SWIMWEAR

  • Swim Trunks
  • Floats
  • UPF50+ Rash Guards
  • Hydro Headwear
  • Men's Swim
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Hybrid Swim Trunks in Neon Electric Lime + Black Colorblock

$39.00
 

Hybrid Swim Trunks in Neon Valencia x Fuego

$39.00
 

Hybrid Swim Trunks in Neon Electric Lime Smileys

$39.00
 

Hybrid Swim Trunks in Neon Valencia x Jagger

$39.00
 

Hybrid Swim Trunks in Neon Electric Lime x Jagger

$39.00
 

Hybrid Swim Trunks in Neon Electric Lime + Black Checkered

$39.00
 

Hybrid Swim Trunks in Neon Electric Lime + Valencia Checkered

$39.00
 

Hybrid Swim Trunks in Venice

$39.00
Shop All
 

Neoprene Swim Vest in Neon Electric Lime x Jagger (PREORDER : WILL SHIP LATE APRIL)

$49.00
 

Neoprene Swim Vest in Neon Electric Lime + Black Checkered (PREORDER : WILL SHIP LATE MAY)

$49.00
 

Neoprene Swim Vest in Venice (PREORDER : WILL SHIP LATE APRIL)

$49.00
 

Neoprene Swim Vest in Bubble Gum Checkered (PREORDER : WILL SHIP LATE MAY)

$49.00
 

Neoprene Swim Vest in Ava (Leopard) (PREORDER : WILL SHIP LATE APRIL)

$49.00
 

Neoprene Swim Vest in 1776 (PREORDER : WILL SHIP LATE APRIL)

$49.00
 

Neoprene Swim Vest with Head Support in Fast Lane (Wavy Checkered)

$59.00
 

Neoprene Swim Vest with Head Support in Jagger

$59.00
SHOP ALL
 

UPF50+ Boys Swim Romper in Neon Electric Lime + Black Checkered

$42.00
 

UPF50+ Boys Swim Romper in Neon Electric Lime x Jagger

$42.00
 

UPF50+ Boys Swim Romper in Neon Electric Lime Smileys

$42.00
 

UPF50+ Long Sleeve Rash Guard in Black

$34.00
 

UPF50+ Long Sleeve Rash Guard in Neon Electric Lime

$34.00
 

UPF50+ Long Sleeve Rash Guard in Neon Valencia

$34.00
 

UPF50+ Short Sleeve Rash Guard in Black

$32.00
 

UPF50+ Short Sleeve Rash Guard in Neon Electric Lime

$32.00
SHOP ALL
 

Hydro Snapback in Neon Electric Lime

$32.00
 

Hydro Snapback in Neon Electric Lime + Black Checkered

$32.00
 

Hydro Snapback in Neon Valencia x Jagger

$32.00
 

Hydro Snapback in Neon Electric Lime x Jagger

$32.00
 

Hydro Snapback in Neon Valencia

$28.00
 

Hydro Bucket Hat in Neon Electric Lime + Black Checkered

$29.00
 

Hydro Bucket Hat in Neon Valencia x Fuego

$29.00
 

Hydro Bucket Hat in Neon Electric Lime x Jagger

$29.00
SHOP ALL
 

Men's Hybrid Swim Trunks in Caliente

$54.00
 

Men's Hybrid Swim Trunks in Inkworks

$54.00
 

Men's Hybrid Swim Trunks in Americana Red + Black Checkered

$54.00
 

Men's Hybrid Swim Trunks in Neon Electric Lime + Valencia Checkered

$54.00
 

Men's Hybrid Swim Trunks in Neon Electric Lime x Jagger

$54.00
 

Men's Hybrid Swim Trunks in Neon Valencia x Fuego

$54.00
 

Men's Hybrid Swim Trunks in Neon Electric Lime Smiley

$54.00
 

Men's Hybrid Swim Trunks in Neon Valencia x Jagger

$54.00
SK8TR HI-Top Restock is Live

SK8TR Hi-Top in Venice

Color: Venice (Checkered)

$45.00

New Arrivals

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SK8TR Hi-Top in Venice

$45.00
 

SK8TR Hi-Top in Taupe + Black Checkered

$45.00
 

Bamboo Zippy Sleeper in Wild Wild West

$38.00
 

Bamboo Zippy Sleeper in Inkworks

$38.00
 

Bamboo Zippy Sleeper in Caliente

$38.00
 

Pullover Windbreaker in Salt + Sand Checkered

$48.00
 

Pullover Windbreaker in Ava (Leopard)

$48.00
 

Classic Midi Rain Boot in Ava (Leopard)

$48.00
Shop All New Arrivals

Dollar Deals

SHOP ALL DOLLAR DEALS

I came across this absolutely fabulous website and decided to take a chance — and I’m SO glad I did. The quality is incredible, shipping was fast, and everything exceeded my expectations.

Shelley N.
First time customer

The quality — the prices — the style… hands down one of the best places I’ve ever shopped for my kids.

Amy T.
Return Customer

Absolutely amazing! Customer service handled everything quickly and kindly. You can tell they truly care.

Riley F.
First Time Customer

The Adult aisle

  • Women's Hoodies
  • Men's Overalls
  • Adult Headwear
  • Women's Overalls
  • Men's Swimwear
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Women's Full Zip Hoodie in Venice

$72.00
 
 Sale

Women's Full Zip Hoodie in Jagger

$58.00 $72.00
 
 Sale

Women's Full Zip Hoodie in Ranger

$48.00 $72.00
SHOP ALL
 

Men's Overall in Venice Corduroy

$79.00
 

Men's Overall in Checkered Black + Taupe

$79.00
 
 Sale

Men's Overall in Rust Corduroy

$58.00 $79.00
 
 Sale

Men's Overall in Jagger

$58.00 $79.00
 
 Sale

Men's Overall in Ranger

$48.00 $79.00
SHOP ALL
 

Hydro Snapback in 'MOTHER'

$38.00
 
 Sale

Hydro Snapback in Golden Boy

$20.00 $32.00
 
 Sale

Hydro Snapback in Ranger

$15.00 $32.00
 
 Sale

Snapback in Tatum

$20.00 $32.00
 
 Sale

Snapback in Declan

$20.00 $32.00
 
 Sale

Snapback in Wallen (Tree Camo)

$25.00 $32.00
Shop All
 
 Sale

Women's Overall in Ranger

$48.00 $79.00
 
 Sale

Women's Overall in Rust Corduroy

$48.00 $79.00
 

Women's Overall in Venice Corduroy

$79.00
 
 Sale

Women's Overall in Jagger

$58.00 $79.00
 

Women's Overall in Checkered Black + Taupe

$79.00
 
 Sale

Women's Overall in Bowie

$58.00 $79.00
SHOP ALL
 

Men's Hybrid Swim Trunks in Caliente

$54.00
 

Men's Hybrid Swim Trunks in Inkworks

$54.00
 

Men's Hybrid Swim Trunks in Americana Red + Black Checkered

$54.00
 

Men's Hybrid Swim Trunks in Neon Electric Lime + Valencia Checkered

$54.00
 

Men's Hybrid Swim Trunks in Neon Electric Lime x Jagger

$54.00
 

Men's Hybrid Swim Trunks in Neon Valencia x Fuego

$54.00

REBELBABE® SWIMWEAR

  • Two Piece Swim
  • One Piece Swim
  • UPF50+ Bows
  • Floats
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UPF50+ Cropped Two Piece Swimsuit in Bubble Gum Checkered

$44.00
 

UPF50+ Cropped Two Piece Swimsuit in Neon Electric Lime x Jagger

$44.00
 

UPF50+ Cropped Two Piece Swimsuit in Neon Electric Lime + Black Checkered

$44.00
 

UPF50+ Cropped Two Piece Swimsuit in Morocco

$44.00
 

UPF50+ Cropped Two Piece Swimsuit in Venice

$44.00
 

UPF50+ Cropped Two Piece Swimsuit in Ava (Leopard)

$44.00
Shop ALL
 

UPF50+ Girls One Piece Swimsuit in Bubble Gum Checkered

$42.00
 

UPF50+ Girls One Piece Swimsuit in Neon Electric Lime x Jagger

$42.00
 

UPF50+ Girls One Piece Swimsuit in Ava (Leopard)

$42.00
 

UPF50+ Girls One Piece Swimsuit in Neon Electric Lime + Black Checkered

$42.00
 

UPF50+ Girls One Piece Swimsuit in Morocco

$42.00
 

UPF50+ Girls One Piece Swimsuit in Venice

$42.00
SHOP ALL
 

UPF50+ Swim Bow in Bubble Gum Checkered

$12.50
 

UPF50+ Swim Bow in Morocco

$12.50
 

UPF50+ Swim Bow in Venice

$12.50
 

UPF50+ Swim Bow in Neon Electric Lime x Jagger

$12.50
 

UPF50+ Swim Bow in Neon Electric Lime + Black Checkered

$12.50
 

UPF50+ Swim Bow in Ava (Leopard)

$12.50
SHOP ALL
 

Neoprene Swim Vest in Neon Electric Lime x Jagger (PREORDER : WILL SHIP LATE APRIL)

$49.00
 

Neoprene Swim Vest in Neon Electric Lime + Black Checkered (PREORDER : WILL SHIP LATE MAY)

$49.00
 

Neoprene Swim Vest in Venice (PREORDER : WILL SHIP LATE APRIL)

$49.00
 

Neoprene Swim Vest in Bubble Gum Checkered (PREORDER : WILL SHIP LATE MAY)

$49.00
 

Neoprene Swim Vest in Ava (Leopard) (PREORDER : WILL SHIP LATE APRIL)

$49.00
 

Neoprene Swim Vest in 1776 (PREORDER : WILL SHIP LATE APRIL)

$49.00

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LOVED BY 55,000+ Mom's

•

3,000+ 5 star reviews

•

OEKO-TEX standard 100 certified non-toxic [always!]
30% OFF All Dahlia Carriers

The Dahlia Carrier in Jagger

$96.00 $129.00

Shop by Category

Tops
Bottoms
Overalls
Vests
Beanies
SnapBacks
Footwear
Sleepwear

MEET THE FOUNDERS

WIFE. BOY MOM. FOUNDER.

Rebel Bro was born out of a simple truth: our kids aren’t average — so why should their clothes be?

As a boy mom, I was tired of choosing between soft and stylish, safe and bold, functional and fun. So I created Rebel Bro: a brand built for wild-hearted kids and the parents who raise them to stand out, speak up, and stay true to who they are. We design every piece with comfort, attitude, and quality in mind—because clothes should keep up with the chaos and turn heads doing it.

This isn’t fast fashion. This is gear for growing up unapologetically.Thank you for being here and being apart of our story. You’re officially one of us now.

—Ashley, Founder of Rebel Bro

MEET THE FOUNDERS

BOY MOM APPROVED

Loved by 55,000+ Moms (and counting!)

Easy 30-DAY Returns + Exchanges

Didn't fit? Let's fix that!

Sensory-Friendly + Non-toxic (Always!)

Oeko-Tex Standard 100 Non-Toxic Certified