The Memorial Day Sale

Big style. Even bigger savings. 24 hours only.

MDW Sale

M D W S a l e

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S h o p A l l

The Inked Collection x The Summer Edit

The bestselling Inked Collection prints are back and better than ever. Now available in our top-rated Daywear Sets and Biker Shorts.

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S h o p N e w A r r i v a l s

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THE 2025 SWIMWEAR COLLECTION IS HERE.

Equal parts dope and durable. Statement prints. Toddler-grade materials built to take every hit. And our premium boxer brief liner? Next-level comfort he won’t want to take off.

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S h o p A l l S w i m w e a r

Mama + Mini Overalls Bundle Deal.

New product styles featuring Rebel Bro Original prints that are designed to be everyday staples in your cool kids’ closet.

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S h o p O v e r a l l s

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Mad Love for My Mama Collection.

A Rebel Bro Mother’s Day Original Exclusive. Shop our top-rated Spring and Summer product line; designed to keep up and proven to last.

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S h o p N e w A r r i v a l s

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Neoprene Kids Arm Float in Jagger - Rebel Bro

Neoprene Kids Floats are back (for now).

Our top-rated and bestselling kids floats are back and better than ever.

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S h o p F l o a t s

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S h o p A l l

New Arrivals + Restocks

Shop our top-rated Spring and Summer product line; designed to keep up and proven to last.

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S h o p N o w

Headwear by Rebel Bro.

Bundle and save! Buy three or more snapbacks and save 20%.

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S h o p N o w

Bestselling Midi Boot Footwear

Shop the Top-Rated Rebel Bro Footwear Collection featuring the LB x RB Core Classic Midi.

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S h o p N o w

Meet The Founders

We are Ashley and Ross, the founders of Rebel Bro. We have two little wild boys; Callen, 3 and Enzo, 1. And two (equally wild) fur baby Great Danes.

Rebel Bro was born from the urge of wanting better basics, neutral everyday staples and bolder style options for my kids that just didn’t seem to exist. We spent years walking down the aisles of big box stores and noticing something that was so frustrating—

About Us

A b o u t U s